Certification marks

Section: 
5

A more community-based strategy is to associate certain products with a given region or a group of producers for one or more specific factors. This identification may be used as a source label for place-based products by means of a certification mark registered and managed by an organization that has set out its conditions of use in its specification manual. The idea behind a certification mark is for a group of companies with shared interests to federate around a brand or around a specification manual. This policy results in the identification of the characteristics of a product sought after by consumers. If based on credible reasons and elements, the first result of this strategy is to increase product sales volumes and the second is to attract tourists who want to learn more about their manufacturing method, as well as flavours, when they are associated with a particular region.

The protection, communication and management of an ordinary trademark are the responsibility of organizations that hold the certification mark.

430
Certification marks

2015