Object of the Act


A reserved designation is the public recognition of the authenticity of products with regards to designations used to promote them.

The purpose of this public recognition is to prevent encroachment, protect authentic products, and protect the know-how and production regions that impart specific characteristics to products. The reservation of a designation by the Minister of Agriculture, Fisheries and Food reflects the public recognition of a product’s authenticity and its designation.

Products that use public designations that cannot be registered under the Trade-marks Act for promotion purposes can apply for recognition of their names as designations, thereby protecting their characteristics, reputation and often the terroir where they are produced.

Object of the Act