On this day of June 1st, it is with great pride that we present the 2023-2026 Strategic plan of the Conseil des Appellations Réservées et des Termes Valorisants. The issues it targets and the defined objectives will lead, over a four-year horizon, to the implementation of an ambitious plan made up of actions with tangible benefits.

With audacity, we will place higher and further the inestimable value of Appellations within the identity and culinary heritage of Quebec. There is no doubt that the actions that will be taken will strengthen consumer recognition and confidence in Quebec products that have a designation.

Good reading!