The Conseil des Appellations Réservées et des Termes Valorisants was set up by the Québec government in 2006 to oversee the application of the Act respecting Reserved Designations and Added-Value Claims (A‑20.03) in Québec. The purpose of the act is to protect designations given to specific agricultural and food products. Reserved designations are governed by strict specifications and subject to external certification by accredited certification bodies.
A reserved designation or an added-value claim may reflect a product’s origin, a specificity, particular characteristics of a production method, or a particular quality sought by consumers.
The Conseil des Appellations Réservées et des Termes Valorisants (“the Conseil”) acts on behalf of the Ministre de l’Agriculture, des Pêcheries. Its job is to:
- advise the Minister on the recognition of reserved designations and the authorization of added-value claims
- hold consultations on recognition of a designation or authorization of an added-value claim
- accredit certification bodies as competent to certify reserved-designation products and audit their operations
- monitor the use of recognized reserved designations and authorized added-value claims.
The Conseil is registered as a public authority with Québec’s Inspector General of Financial Institutions. Its head office is at 4.03 – 201 boulevard Crémazie Est, Montréal, QC, H2M 1L2, Canada.
The Conseil is made up of a Board that is assisted in its work by a number of expert committees. Its operations are governed by Bylaws (in French). All members of the Board, the expert committees and staff must abide by a Code of Ethics and Deontology (in French).
- Mission: To guarantee the authenticity of distinctive agri-food products through supervision and certification of reserved designations and added-value claims legally recognized by the Québec government.
- Vision: The Conseil fosters regional economies and the development of agri-food businesses and communities throughout Québec.
- Values: Integrity — Professionalism — Engagement — Collaboration.
In 2019, the Conseil submitted its 2019‑2022 Strategic Plan to the Minister. The plan focuses on three major issues:
- recognition of reserved designations and added-value claims
- development of partnerships and collaborations
- promoting the Conseil organization and improving its adaptability as a learning organization.